This unique bar code on the lower right of the sticker (known as a QR code) lets customers - and potential customers - instantly learn more about a business, by visiting a mobile version of the business' Place Page on any supported phone. Here's more on how it works and what you can do with it:
Books Come Alive with QR Codes & Data in the Cloud
Paper books are a joy to hold and read, but in a hyperlinked world they can feel a little limited. Dr. Sorin A. Matei of Purdue University is making paper books writable and multi-layered with 2D barcodes (QR codes) through a system he's built called Ubimark.
Imagine having a cloud of user-contributed commentary, maps, photos, audio and video annotating the paper books you hold in your hand.
Watch the Around the World in 80 Days with 2D codes by Ubimark Books at http://www.youtube.com/watch?v=OE5Ch4NnVu0
Mobile Scavenger Hunt by D Moore. Available at: http://www.slideshare.net/weblearning/2-ed-tech-mobile-scavenger-hunt
Posted by Jon Mark Bolthouse on Jun. 23, 2010 on TechBits
The Great QR Code Scavenger Hunt!
After a brief tutorial on QR Codes and how to use them, the teams are told to search the library for a QR Code hidden on a shelf.
(all codes generated were from the Zxing Project generator)