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Marketing  Tags: marketing consumer advertising ads segmentation  

Last update: Sep 23rd, 2009 URL: http://libguides.library.cofc.edu/marketing  Print Guide  RSS Updates

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Grace is given of God but knowledge is bought in the market.

-- Arthur Hugh Clough (1819–1861)

 

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Recommended Resources

  • Business Source Premier  
      
    Provides full text for over 2,300 scholarly business journals including the Journal of Marketing Research, Psychology and Marketing, Marketing News, and many more.
  • Mergent Online  
      
    (formerly Moody's/FISOnline) Manuals. Provides company and industry financials including balance sheets, auditors, and much more.
  • PsychINFO  
      
    The APA's index of journals, books, dissertations, and reports on psychology and related fields.
  • Academic Search Premier  
      
    Basic, big brother, database.
 

Where to Look for More

This guide is designed to bring together all Marketing related library resources into one place including: articles/library databases, books, encyclopedias, web resources, demographic info, and more. See tabs above.

Feel free to contact me for help or for any comments regarding this guide.

 

Subject Guide

Profile ImageBurton Callicott
Contact Info:
rm 101 "Reference Office"
843.953.0016
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Subjects:
English Lit, Environmental Studies, Business

 
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