There are a number of ways to understand the dynamics of a business and analyze its position within the industry, or industries, in which it is operating. Below is an outline adapted from the work of Wheelen and Hunger (2012) with links to applicable parts of this guide. A full outline is also linked below as a Google Doc.
Note: This is only a suggested outline for a firm analysis. Not every section or question in the full outline below may apply to your company or organization, and ultimately, you must follow all instructions provided by your professor.
While Wheelen and Hunger (2012) use SWOT analysis in their firm analysis outline, it is also worth mentioning PESTLE, which is a macro approach to industry analysis focused primarily on external factors. PESTLE analysis is essentially a reframing, or perhaps an expansion, of the categories in Wheelen and Hunger's External Envionrment: Opportunities & Threats.
Some of the following will be more important to your company or organization than others.