LibGuides: MBAD 525 Marketing Management -- Shah: Home

RKMA Handbooks

The following Richard K. Miller & Associates (RKMA) Market Research Handbooks are available online (click the link under View Online).

MyCharleston username and password required for off-campus access.

Pandemic Series (published 2020):

Recommended Databases

These databases (and more) are available via the A-Z Databases list.
MyCharleston username and password required for off-campus access.

APA PsycINFO
Expansive abstracting and indexing database with more than three million records devoted to peer-reviewed literature in the behavioral sciences and mental health.This citation-only index provides links to full text via other CofC resources when available.
Books and Authors
Integrates easy-to-follow menus that allow users to broaden and narrow their web searches according to author, title, series, awards and other criteria.
Business Source Complete
Includes access to over 1,500 full-text journals and magazines, more than 900 full-text peer-reviewed journals, nearly 500 journals without embargo, over 700 journals indexed in Web of Science and Scopus, and more.
GenderWatch
Full text database of important archival material dating back to 1970. Includes the evolution of the women's movement, men's studies, the transgendered community, and the changes in gender roles over the years.
IBISWorld - U.S. Industry Reports
Provides thoroughly accurate and current business information by expert analysts who research economic, demographic, and government data. Includes reports on market conditions and forecasts, supply chains, and competitor activity.
LGBT Life with Full Text
Provides scholarly and popular LGBT publications in full text, plus historically important primary sources, including monographs, magazines, and newspapers. It also includes a specialized LGBT thesaurus containing thousands of terms.
MarketLine
Leading provider of quality information on companies, industries, and countries. Comprehensive and unique collection of information in a variety of user-friendly formats, including interactive reports and databases.
NoveList K-8 Plus
Provides information on fiction and nonfiction books for childrlen and young teens, suggested book lists for several age groups, and Recommended Reads.
PolicyMap
Leverage thousands of U.S. data indicators to perform demographic and socioeconomic analysis, from a neighborhood census block up to the national level. Users can also upload data and customize searches for their research and studies.

While setting up an account is not necessary, College of Charleston faculty, students, and staff may want to create individual accounts in order to save their work.
Statista
Includes 2.5 million multi-disciplinary statistics, facts, and market data; 4,000 dossiers; more than 80,000 topics covering various markets and industries; 22,500 original sources of data; and more. All exportable for republication.

These databases are available at the Main Library on Calhoun Street.
CCPL card number required for off-site access.

DemographicsNow
Profile current and potential customers, support business and marketing plan preparation, and evaluate sites and analyze markets of any area in the United States. Understand your customers better (How much do they earn/spend?), create detailed maps with data, and analyze the shifts and needs of a population area.
Reference Solutions
Reference Solutions (formerly Reference USA) provides business, government, and residential directories for the U.S. and Canada. Able to compile marketing lists for calls or mailing for both business-to-business and business-to-consumer sales. Search for potential customers by area, time in area, purchasing patterns, interests, income, and much more. Perfect for competitor analysis and looking for industry saturation in an area. Also features searchable databases of U.S. jobs/internships and healthcare providers by specialty.

Research & Instruction Librarian

Amanda Kraft

Email Me

Contact:

Addlestone Library, Room 101

843.953.6791

Subjects: Accounting, Business, Computer Science, Hospitality & Tourism Management, International Business, Marketing, Real Estate, Supply Chain Management

MBAD 525 Marketing Management -- Shah: Home

RKMA Handbooks

Recommended Databases

Research & Instruction Librarian

Recommended Web Resources