Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Marketing Research: Find Sources

Guidance and key resources for doing academic research in marketing.

Discover CofC Libraries

The Discovery Service provides a single, unified search box for searching the holdings of the College of Charleston Libraries, including academic/scholarly journal articles, print books, e-books, newspapers, magazines, internet documents, research reports, research guides, and much more!

Subject Specific Databases

These databases (and more) are available via the A-Z Databases list.


Some content on industry or trade association websites and professional directories may require membership, but many of these organizations provide free data and information as well as open access to digital versions of their publications.

Please help us build and improve this collection by emailing the owner of this guide the quality sites you find. Begin by Googling the industry or profession you are researching and a combination of the following keywords: trade association, industry association, professional association, professional organization, etc.

Below are additional online resources relevant to this subject area.

Charleston County Public Library (CCPL) Business & Finance Databases

These databases are available at the Main Library on Calhoun Street.
CCPL card number required for off-site access.