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At this time, Addlestone Library is accessible only to College of Charleston students, alumni, faculty and staff, Friends of the Library, or those with appointments for services offered in the library. Face coverings and NEW Cougar Cards, Alumni Cards, FOL cards, or appointment emails are required for entry.
Marketing Research: Read and Evaluate
Guidance and key resources for doing academic research in marketing.
Searching for information can be overwhelming. Part of what makes research challenging is that not all information is reliable or high in quality. When evaluating information, a researcher should consider the Currency, Relevance, Authority, Accuracy, and Purpose of each source he or she encounters.
Cornell University Library
Divides the criteria for periodical literature (i.e., journals, magazines, and newspapers) into four categories to help distinguish between the various levels of scholarship found in library electronic and print collections.