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MKTG 302 Marketing Concepts -- Blose: Home

Research resources for Dr. Blose's Fall 2022 MKTG 302 course

Hot Sauce Survey: Exploring Secondary Research Sources

The following activity is designed to introduce you to common types of secondary research sources (i.e., sources that summarize, collate, analyze, and/or synthesize existing data and information). Specifically, the folders below contain examples of both company and industry research, which you can learn more about on other pages of this guide.

Instructions:

1. Choose a hot sauce brand: Cholula, Frank's RedHot, Sriracha, or TABASCO.

The above links point to the brand/company website, if case you are unfamiliar with any of them.

2. Scan/skim the secondary research sources provided in your brand's folder below.

You will review the contents of the folder more closely in the next step.

3. Using those secondary research sources, complete the form linked below.

You can complete the form individually or in a group, but list the names of all participating students.

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