The following activity is designed to introduce you to common types of secondary research sources (i.e., sources that summarize, collate, analyze, and/or synthesize existing data and information). Specifically, the folders below contain examples of both company and industry research, which you can learn more about on other pages of this guide.
The above links point to the brand/company website, if case you are unfamiliar with any of them.
You will review the contents of the folder more closely in the next step.
You can complete the form individually or in a group, but list the names of all participating students.